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What is the Learning Pyramid? Learning Retention Explained | CPD.ME.UK

CPD.ME.UK13 June 20265 min read

What is the Learning Pyramid? Understanding How People Learn Most Effectively

The Learning Pyramid is one of the most widely recognised models in education and professional development. It aims to illustrate how different learning methods influence knowledge retention and understanding.

The model suggests that active learning techniques generally result in higher levels of retention than passive learning methods. While the exact percentages associated with the model have been debated by educational researchers, the core principle remains highly influential: people tend to learn more effectively when they actively engage with information rather than simply receive it.

For training providers, educators, coaches, and learners, understanding the Learning Pyramid can help improve the design of educational experiences and increase learning outcomes.

What is the Learning Pyramid?

The Learning Pyramid is a visual model that categorises different methods of learning according to their perceived effectiveness for knowledge retention.

The concept originated from educational theories developed by Edgar Dale in the 1940s through his "Cone of Experience" and was later adapted into the Learning Pyramid format by the National Training Laboratories (NTL). Although the original research supporting the retention percentages is no longer available, the model continues to be used as a practical framework for designing learning experiences.

The Learning Pyramid suggests that learners retain more information when they actively participate in the learning process.

The Seven Levels of the Learning Pyramid

The Learning Pyramid is traditionally divided into seven learning methods.

1. Lecture

Estimated Retention: 5%

Lectures are considered the most passive form of learning. Learners receive information from an instructor without actively engaging with the content.

Lectures remain valuable for introducing concepts and delivering information efficiently, but on their own they may not maximise long-term retention.

Examples include:

  • Classroom lectures
  • Conference presentations
  • Training seminars
  • Webinar presentations

2. Reading

Estimated Retention: 10%

Reading allows learners to absorb information at their own pace and revisit material when needed.

While reading is essential for professional development, knowledge retention can be improved when combined with other learning methods.

Examples include:

  • Books
  • Training manuals
  • Research papers
  • Knowledge centre articles

3. Audio-Visual Learning

Estimated Retention: 20%

Audio-visual learning incorporates visual and auditory elements, making information more engaging and easier to understand.

Modern eLearning platforms frequently utilise this approach through videos, animations, presentations, and demonstrations.

Examples include:

  • Training videos
  • Educational podcasts
  • Interactive presentations
  • Documentaries

4. Demonstration

Estimated Retention: 30%

Demonstrations allow learners to observe a process being completed step-by-step.

This approach bridges the gap between theory and practical application by showing learners exactly how a task is performed.

Examples include:

  • Beauty treatment demonstrations
  • Massage technique demonstrations
  • Software tutorials
  • Practical skills training

5. Group Discussion

Estimated Retention: 50%

Discussion encourages learners to think critically, share perspectives, and challenge assumptions.

By actively engaging with others, learners process information more deeply and strengthen their understanding.

Examples include:

  • Classroom discussions
  • Peer learning groups
  • Mastermind sessions
  • Professional networking events

6. Practice by Doing

Estimated Retention: 75%

Hands-on experience is often considered one of the most powerful learning methods.

When learners apply knowledge in real-world situations, they develop practical competence and deeper understanding.

Examples include:

  • Practical assessments
  • Workplace projects
  • Clinical practice
  • Case study exercises

7. Teaching Others

Estimated Retention: 90%

Teaching requires a learner to fully understand a subject and communicate it clearly to others.

Explaining concepts, answering questions, and guiding others reinforces knowledge and strengthens long-term retention.

Examples include:

  • Training colleagues
  • Delivering workshops
  • Mentoring
  • Facilitating group learning

Active Learning vs Passive Learning

The Learning Pyramid highlights an important distinction between active and passive learning.

Passive Learning Methods

  • Lectures
  • Reading
  • Audio-visual learning
  • Demonstrations

Passive learning involves receiving information without significant interaction or application.

Active Learning Methods

  • Discussion
  • Practice by doing
  • Teaching others

Active learning encourages participation, critical thinking, and practical application of knowledge.

Research consistently supports the idea that active engagement improves understanding and retention, even if the exact percentages shown in the Learning Pyramid are not scientifically proven.

Is the Learning Pyramid Accurate?

One of the most common criticisms of the Learning Pyramid is that the original research supporting its retention percentages is unavailable.

Educational researchers have questioned the scientific validity of claims such as learners retaining exactly 5% from lectures or 90% from teaching others.

However, many educators still find the model useful because it highlights a principle supported by modern learning science:

People generally learn more effectively when they actively engage with information rather than passively consume it.

For this reason, the Learning Pyramid should be viewed as a conceptual framework rather than a precise measurement tool.

How Training Providers Can Use the Learning Pyramid

Training providers can improve learning outcomes by incorporating multiple learning methods into their courses.

Rather than relying solely on lectures or written materials, effective training programmes often include:

  • Video content
  • Demonstrations
  • Interactive exercises
  • Group discussions
  • Practical activities
  • Knowledge checks
  • Assessments
  • Reflection exercises

This blended approach helps learners engage with content in different ways and supports deeper understanding.

The Learning Pyramid and CPD

The principles of the Learning Pyramid align closely with Continuing Professional Development (CPD).

Effective CPD involves more than simply consuming information. It encourages professionals to reflect on learning, apply knowledge in practice, discuss ideas with others, and continually develop competence.

Examples of CPD activities that align with active learning include:

  • Workshops
  • Practical training courses
  • Peer supervision
  • Professional discussions
  • Case study reviews
  • Mentoring and coaching
  • Teaching or presenting to others

These activities often lead to stronger learning outcomes and greater professional development.

How CPD.ME.UK Supports Effective Learning

CPD.ME.UK supports learners and training providers by encouraging meaningful professional development and lifelong learning.

Our platform enables users to:

  • Track CPD activities
  • Maintain a professional CPD portfolio
  • Store certificates securely
  • Verify qualifications and achievements
  • Record reflective learning
  • Monitor professional development progress

For training providers, CPD.ME.UK provides accreditation, verification, quality scoring, benchmarking, and learner engagement tools that help support effective educational delivery.

Frequently Asked Questions

What is the Learning Pyramid?

The Learning Pyramid is a model that suggests some learning methods lead to higher levels of knowledge retention than others.

Who created the Learning Pyramid?

The concept evolved from Edgar Dale's Cone of Experience and was later adapted by the National Training Laboratories Institute.

Is the Learning Pyramid scientifically proven?

The exact retention percentages are debated, but the principle that active learning improves retention is widely supported.

What is the most effective learning method?

Teaching others and practical application are often considered highly effective because they require active engagement and deeper understanding.

Why is active learning important?

Active learning helps learners process information, apply knowledge, and strengthen long-term retention.

How can training providers improve learning retention?

By using blended learning approaches that combine reading, demonstrations, discussion, practical exercises, and assessments.

Final Thoughts

The Learning Pyramid remains one of the most recognised models in education and professional development.

While the exact retention percentages should not be viewed as scientific fact, the core message remains valuable: active participation improves learning.

Whether you are a learner seeking to maximise your professional development or a training provider creating educational content, incorporating active learning techniques can help improve engagement, understanding, and long-term knowledge retention.

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